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Fragile Logic Studio

Service

Logo & Brand Identity

Marks, type and colour systems that stay recognisable from a favicon to a billboard.

Illustrative logo design for a dog training brand

A logo is the smallest piece of your brand. We design the whole system around it.

We start with how your customers see you today and where you want to be in three years. From there we explore several distinct directions, then refine one until it works at every size.

You leave with a mark, a colour palette, typography and a short guideline document, so anyone on your team can apply the brand without guessing.

What you get

  • Primary logo, secondary lockups and icon mark
  • Colour palette with accessible contrast pairings
  • Typography system with web-ready fonts
  • Brand guidelines PDF
  • Social media and favicon kit
  • Source files in AI, SVG, PNG and PDF

From brief to delivery

  1. Brand workshop

    A focused session on audience, competitors and personality.

  2. Concepts

    Original concepts, from 4 to unlimited depending on your package, shown in real-world mockups.

  3. Refinement

    Revisions on the direction you choose, unlimited on most packages.

  4. Handover

    Final files, guidelines and a walkthrough with your team.

  • Logo Special

    Save 70%

    Price: $59

    Previously $196.70

    • 4 Original Logo Concepts
    • 2 Dedicated Logo Designer
    • 4 Revisions
    • With Grey Scale Format
    • Free Icon Design
    • Formats: JPEG Only
    • 24 - 48 Hours Turn Around Time
    Show all 11 features
    • 100% Satisfaction
    • 100% Ownership Rights
    • Money Back Guarantee
    • Dedicated Account Manager
    Start a project: Logo Special package
  • Logo Plus

    Save 70%

    Price: $199

    Previously $663.30

    • 12 Original Logo Concepts
    • 4 Dedicated Logo Designer (Industry Specific)
    • Unlimited Revisions
    • Stationery Design (Business Card, Letterhead, Envelope)
    • Email Signature Design
    • With Grey Scale Format
    • Free Icon Design
    Show all 14 features
    • Formats: JPEG, PSD, EPS, AI, PNG, TIFF, SVG
    • 24 - 48 Hours Turn Around Time
    • 100% Satisfaction
    • 100% Ownership Rights
    • Money Back Guarantee
    • Dedicated Account Manager
    • 24/7 Support (Email, Chat, Call, SMS, Whatsapp)
    Start a project: Logo Plus package
  • Logo Infinite

    Save 25%

    Price: $999

    Previously $1,330

    • Unlimited Original Logo Concepts
    • 12 Dedicated Logo Designer (Industry Specific)
    • Unlimited Revisions
    • 5 Page Informative Website
    • Stationery Design (Business Card, Letterhead, Envelope)
    • Brand Book
    • 500 Business Cards
    Show all 19 features
    • 500 Letterheads
    • Email Signature Design
    • Social Media Designs (Facebook, Twitter, Instagram)
    • 2 Sided Flyer OR Bi-Fold Brochure Design
    • With Grey Scale Format
    • Free Icon Design
    • Formats: JPEG, PSD, EPS, AI, PNG, TIFF, SVG
    • 24 - 48 Hours Turn Around Time
    • 100% Satisfaction
    • 100% Ownership Rights
    • Money Back Guarantee
    • Dedicated Account Manager
    Start a project: Logo Infinite package
  • Logo Platinum

    Save 88%

    Price: $399

    Previously $3,330

    • Unlimited Original Logo Concepts
    • 8 Dedicated Logo Designer (Industry Specific)
    • Unlimited Revisions
    • Stationery Design (Business Card, Letterhead, Envelope)
    • 500 Business Cards
    • Email Signature Design
    • Social Media Designs (Facebook, Twitter, Instagram)
    Show all 15 features
    • With Grey Scale Format
    • Free Icon Design
    • Formats: JPEG, PSD, EPS, AI, PNG, TIFF, SVG
    • 24 - 48 Hours Turn Around Time
    • 100% Satisfaction
    • 100% Ownership Rights
    • Money Back Guarantee
    • Dedicated Account Manager
    Start a project: Logo Platinum package
  • The Boss

    Save 70%

    Price: $599

    Previously $1,996.67

    • 3D/Mascot/Animated Logo
    • Unlimited Original Logo Concepts
    • 8 Dedicated Logo Designer (Industry Specific)
    • Unlimited Revisions
    • Stationery Design (Business Card, Letterhead, Envelope)
    • 500 Business Cards
    • Email Signature Design
    Show all 11 features
    • With Grey Scale Format
    • Free Icon Design
    • Formats: JPEG, PSD, EPS, AI, PNG, TIFF, SVG
    • 24 - 48 Hours Turn Around Time
    Start a project: The Boss package
  • Mascot Logo

    Save 70%

    Price: $599

    Previously $1,996.70

    • 2 Mascot Logo Concepts
    • Unlimited Revisions
    • Hand drawn Sketch
    • Presentation on mockup
    • 24 - 48 Hours Turn Around Time
    • File Formats: Ai,Eps,Png,Jpeg,pdf
    • 100% Satisfaction
    Show all 10 features
    • 100% Ownership Rights
    • Money Back Guarantee
    • Dedicated Account Manager
    Start a project: Mascot Logo package
  • Logo Combo

    Save 68%

    Price: $999

    Previously $3,110

    • Unlimited Original Logo Concepts
    • 12 Dedicated Logo Designer (Industry Specific)
    • Unlimited Revisions
    • 7 Page Informative Website
    • Stationery Design (Business Card, Letterhead, Envelope)
    • Brand Book
    • 500 Business Cards
    Show all 18 features
    • Email Signature Design
    • Social Media Designs (Facebook, Twitter, Instagram)
    • 2 Sided Flyer OR Bi-Fold Brochure Design
    • With Grey Scale Format
    • Free Icon Design
    • Formats: JPEG, PSD, EPS, AI, PNG, TIFF, SVG
    • 24 - 48 Hours Turn Around Time
    • 100% Satisfaction
    • 100% Ownership Rights
    • Money Back Guarantee
    • Dedicated Account Manager
    Start a project: Logo Combo package
  • 3D Logo

    Save 70%

    Price: $699

    Previously $2,330

    • 3 Unique 3D Logo Concepts
    • Light Effects and VFX
    • Fully Rendered
    • Multiple 3D Angles
    • 3 Dedicated Designers
    • 72 hours Turn Around Time
    • UNLIMITED Revisions
    Show all 11 features
    • 100% Ownership Rights
    • 100% Satisfaction Guarantee
    • 100% Unique Design Guarantee
    • 100% Money Back Guarantee*
    Start a project: 3D Logo package

More packages: Branding

Illustrative logo design from the Fragile Logic Studio portfolio
Illustrative logoLogos
3D animated logo design from the Fragile Logic Studio portfolio
3D animated logoLogos
Typographic logo design from the Fragile Logic Studio portfolio
Typographic logoLogos
Symbolic logo design from the Fragile Logic Studio portfolio
Symbolic logoLogos
Iconic logo design from the Fragile Logic Studio portfolio
Iconic logoLogos
2D animated logo design from the Fragile Logic Studio portfolio
2D animated logoLogos

Common questions

How many logo concepts will I see?

It depends on the package: 4 original concepts with Logo Special, 12 with Logo Plus and unlimited concepts on our larger packages. First concepts arrive within 24 to 48 hours.

Do I own the final logo?

Yes. Full copyright for the final artwork transfers to you on final payment, along with every source file.

Can you refresh an existing logo instead of starting over?

Often that is the better choice. We will audit what you have and recommend an evolution or a redesign, with reasons.

Let’s talk about your brand.

Tell us what you are building. You will hear back from a designer, not a salesperson, within one business day.

Talk to a designer

Mon to Fri, 9am to 6pm PT. We reply within one business day.

Start a project